On Saturday alone, 2.3 million people turned up at AMC cinemas. Nineteen AMC locations played the film around the clock. When the industry’s new strategy works, it works big.ĭemand for “Avengers: Endgame” was so astronomical over the weekend that AMC Theaters, the largest multiplex operator in North America, added 5,000 last-minute showtimes in the United States, lifting its total number to more than 63,000. Big-budget fantasies and animated movies took up eight slots. Last year, there were no comedies and only one drama: “ Bohemian Rhapsody,” which doubled as a musical. In 1998, the top 10 grossing movies of the year included an Oscar-nominated war epic (“Saving Private Ryan”), three comedies, a couple of science-fiction extravaganzas (“Armageddon”), the comedic drama “Patch Adams” and a smattering of family films (“Dr. It also shows that Hollywood is increasingly reliant on spectacle to jolt people away from Facebook, Fortnite, Hulu and Netflix and into movie theaters.Īll kinds of movies used to break through at the box office. “It shows the power of theaters - the ability, even in a hyper-fragmented culture, to deliver that wildly big communal experience,” Megan Colligan, president of Imax Filmed Entertainment, said in an interview. The euphorically reviewed movie collected a record-breaking $350 million in the United States and Canada, zooming past “Star Wars: The Force Awakens” (2015), which had opening-weekend sales of $248 million, or about $270 million in today’s dollars. “ Avengers: Endgame” took in $1.2 billion worldwide, arriving as the No. Yet almost every multiplex on the planet was gridlocked over the weekend. Why trudge to a theater when Netflix is available in your pocket anytime you want? Attention spans are now measured in seconds.įor those reasons and others - a decade of stagnant attendance, studios that only seem to make sequels of sequels (of sequels) - movie theaters are seen as a dying business. Streaming services are sprouting like mushrooms. LOS ANGELES - Audiences have splintered into a million personalized subsets.
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